After restrictions imposed by Covid-19 on the favorite consumer habit of the Greeks coffee Away from home, the inflationary crisis and rising prices have put a new “brake”. More than half of coffee consumers in Greece (54%) say they have limited their coffee trips due to a general increase in market prices.

Of course, the rising price of coffee itself also plays a decisive role in this regard, whether it is bought off the supermarket shelf for consumption at home, or even more so when someone pays for it when going to a coffee shop. .

According to a survey commissioned by Kappa Research for the Hellenic Coffee Association, almost 8 out of 10 consumers believe cafeteria coffee is expensive or very expensive. In particular, 25% consider it too expensive and 52% expensive, and only 2% consider coffee outside the home to be cheap. As for the price of coffee to go, 43% consider it high and 10% very high. He finds the price of coffee reasonable at 10% and low at 5%.