Seeing the huge success of Lego today, you can forget that 20 years ago it was on the verge of bankruptcy. The Danish company, which is about to close a century of presence and history in the world, has had a strong impact on the international gaming industry, as mentioned in a related article on moneyreview.gr. In 1999, Lego was declared “the toy of the century”, and in 2014 the prestigious American magazine Time awarded it the title of “the most important toy of all time”. The company’s financial success in recent years has also been huge, and earlier this week it announced that its 2022 sales will be up 17% year-over-year to $9.27 billion. After the toy company that makes Barbies and Hot Wheels, among others, outsold Mattel in 2014, Lego’s revenue has now doubled, according to a Wall Street Journal report.

Also, compared to its big competitor Hasbro, which has My Little Pony and Monopoly among many other games, it is moving in the opposite direction. Hasbro’s revenue will fall 9% in 2022, and the company recently announced that it will lay off 15% of its workforce. Lego’s success is partly due to the company’s constant release of new toys. Characteristically, last year 48% of its products were new, while it is also expanding its presence internationally. In particular, according to news site The Hustle, Lego opened 155 new stores last year, with a focus on China, bringing the total to 904 worldwide. The company also managed to cope relatively well with the “heart attack” in the supply chain caused by the pandemic. The company opened a new plant in Vietnam last year and plans to open another in Virginia, USA. In addition, the Builder app was downloaded 13.6 million times in 2022, up 42% from last year, according to Lego. In addition, the Lego Life app, also aimed at children, has been downloaded 7.1 million times. Finally, according to the company, its website has had 395 million visits, and all of the numbers above show just how flexible it is with new digital gaming data and how quick its reflexes are.