High demand in the summer is expected not only from European airlines, especially on popular Mediterranean destinations. In accordance with Italian polling institute Demoskopika, this year the number of overnight stays of tourists in the country will exceed 442 million people. And, of course, one of the strongest poles of attraction remains Rome, the Eternal City, regardless of whether there is a sea in it. However, as stated in her publication german wave, compared to 2022, an increase of 12.2% is projected. A total of 127 million visitors from abroad and within the country are expected to choose Italian resorts and so-called unique “cities of art”. And in this case, compared to last year, a significant increase of 11.2% is recorded. This explosion in tourism could result in €89 billion in revenue, up nearly 25% from 2022. Indeed, to stop the coronavirus pandemic, three years of strict restrictions and bans have been introduced, so today everyone needs a rest. and carelessness.

In terms of foreign visitors, Demoskopika predicts that 61 million foreign tourists will visit Italy this year with 215 million overnight stays. This positive trend appears to be affecting all regions of the country, while the strongest growth is expected in the wider region of Venice, the central region of Tuscany, Rome and Campania with its capital in Naples. However, it seems that not everything is so rosy. The Italian trade and tourism confederation, Confesercenti, has sounded the alarm and emphasizes that there is still a huge shortage ahead of Easter on April 9, and also until the end of the season. About 50,000 workers are urgently needed for hotels and restaurants, as well as for the rest of the tourism infrastructure. The biggest shortages are recorded on the islands of Sardinia and Sicily, as well as in the coastal regions of the Adriatic. Mostly in Emilia-Romagna, where many foreign, mostly German tourists spend their holidays every year. Entrepreneurs in the sector are asking for immediate support from the Italian government so that, as they emphasize, the “chronic situation, but not an emergency situation” can be dealt with.