People increasingly feel the need to be more connected to their friends and family, to have more ways to manage things, and to get the most out of life. When developing a new product, Samsung always focuses on the question: How do we turn technology into a convenient solution that gives people more options to do what they want?

The smartphone cannot be replaced by any other device because it is the only one that allows people to connect instantly, whenever and wherever they are. To push the boundaries and reimagine what’s possible in a premium smartphone, we created the Galaxy S23 series, a series that takes advantage of the most advanced mobile technology and is designed for today’s reality to help people focus on their passions. This is the contractor’s office, regardless of where it is located. This is a professional camera that a content creator can use every day. This is an exciting world of the player in constant motion. And all this while doing more good for the planet.

Sustainability, the key term

Samsung Galaxy for the Planet is our mission to reduce the environmental impact of everything we make Galaxy phones by 2025, and we will achieve this by using recycled materials in our production, completely eliminating plastic from phone packaging, reducing energy consumption and optimizing their life cycle. Thus, throughout the entire production process, we pay attention to the product’s impact on the environment and try to reduce the consumption of resources involved in the process as much as possible. We aim for 50% of the plastic used in our products to contain recycled resin by 2030, and to increase this to 100% by 2050.

In addition, we aim to encourage consumers who are involved in the circular economy through programs such as Galaxy Upcyclicing at Home, where people can turn their old phones into IoT devices, Certified Re―Newed and buy their phones “refurbished” and in perfect condition. work disease.

In 2022, we pioneered sustainability with the Galaxy S22 series, which is the first smartphone designed with recycled materials from ocean fishing nets. Building on our past achievements, with the Galaxy S23 series we are expanding our actions to minimize environmental impact without compromising quality: we have created plastic-free packaging, using recycled paper components and increasing the number and variety of recycled materials such as glass. or aluminum. Thus, the Galaxy S23 series revolutionizes the way innovation and sustainability are combined.

Galaxy S23 series

The Galaxy S23 series sets the standard for the ultimate in premium smartphone quality with the Galaxy S23 Ultra at the top of the list. It’s the best device today, ready for any future adventure.

The new 200 MP adaptive pixel sensor allows you to take impressive photos even at night to capture every moment of our life with maximum quality. With a long-lasting 5000mAh battery and a processor built exclusively for the Samsung Snapdragon® 8 Gen 2 mobile platform for Galaxy, with the world’s fastest mobile graphics processing, the Galaxy S23 Ultra offers the best gaming experience. Like the Samsung Galaxy Note, the Galaxy S23 Ultra opens up new avenues of productivity thanks to the built-in S Pen. And its design, which uses more recycled materials such as plastic, aluminum and glass than any Samsung Galaxy smartphone to date, has a significant impact on people and the planet.

The Galaxy S23+/Galaxy S23 redefine the possibilities of the Samsung Galaxy S series for different demands and lifestyles, helping people develop their passions and everyday experiences. From streaming and gaming to content creation, everything is enhanced with the optimal combination of features to suit individual needs. That means more power to handle any task, a multi-functional camera to capture the perfect moment, and different display sizes because one size doesn’t fit all. The Galaxy S23+ and Galaxy S23 put freedom of choice in the hands of every Galaxy S series user.

The Galaxy S23 series represents a range of smartphone products that reflect the user through the most personalized and refined features Samsung has developed.

On a business and numbers level, the 2022 market has seen an increase in the value of sales in Romania – a significant increase, especially since premium phones represent an increasing share of the total number of phones sold every year. We remain bullish on 2023, although we believe units will decline by 3-5%, but in terms of value, there is likely to be growth due to the development of premium phones.

Whether we’re talking about work-related emails, or we’re talking about entertainment or photos with loved ones, we have access to everything on our phone. All the needs that arise during the day can be easily met with the help of a smartphone. Therefore, for me, the phone is the gadget that I can never do without.

with Tiberiu Dobre, head of MX Samsung in Romania and Bulgaria

This article is sponsored by Samsung