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Axel Springer will cut jobs, warns AI could replace journalism

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Axel Springer will cut jobs, warns AI could replace journalism

Axel Springer will cut jobs, warns AI could replace journalism

German media giant Axel Springer is cutting jobs at its Bild and Welt brands as it warns journalists are at risk of being rendered obsolete by artificial intelligence.

Germany’s biggest publisher, the Axel Springer media group, has warned staff that it will cut an undisclosed number of jobs at the Photograph It is die welttwo of its best-known news headlines in Germany.

“There will be significant job reductions in the areas of production, layout, overhaul and administration,” Axel Springer CEO Mathias Döpfner told the team on Tuesday in a letter.

Springer’s boss said the group would “boost and cut jobs at the same time. There will be a voluntary redundancy program. We are trying to avoid mandatory layoffs.”

No concrete figures were given in the letter, which said the group’s results in Germany “should improve by around €100m ($106m) over the next three years. of cost reductions”.

Regarding the future focus of brands, Döpfner emphasized the need to Photograph It is Welt to develop their “high-paying and sustainable digital signatures”.

Best known as two of the country’s best-selling newspapers, both publications have had a large online presence for years and are now looking to expand into online broadcasting.

‘Journalistic core’ will not be reduced

Döpfner had previously explained that the group would cut jobs at both brands. The group currently employs around 18,000 people worldwide, including 3,400 journalists, a growing number of whom are based in the US, where it owns the newspaper Politico.

On Tuesday, Döpfner stressed in his letter to employees that “the company’s journalistic standards are high and will become even higher.” make quality improvements.”

At the same time, he made it clear that this was not a guarantee of employment, as “we will also separate from colleagues in the newsrooms if certain profiles no longer correspond to the required skills”.

Source: DW

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