Leaders Supermarket, development, of course, is associated with the impact of rising prices on demand. At the same time, in essence, they warn by continuing revaluationon the one hand, because not all growth in final consumer priceson the one hand, because they indicate that further absorption of appreciation is not a sustainable solution.

Yes, according to rolling research trends in fast-moving retail (products sold most in supermarkets), which reflects the views of business leaders in this sector and was conducted Research Institute for Consumer Goods Retailing (IELKA), sales are expected to increase in the first half of 2023 by 2.3% compared to the first half of 2022, but it is assumed that sales will decrease by 2.2%. In other words, the increase in trade will again be the result of inflation. Overall, by 2023, most executives expect a 2.3% increase in turnover.

All increases were not included in the final prices – in the first half of the year, sales are expected to decline.

According to the same study, 9 out of 10 companies absorbed at least some of the markups they received from their suppliers and did not pass them on to their customers. The percentage of growth that was absorbed on average is 23%, i.e. about 1/4 of the growth. 27% learned up to 10%, 42% learned from 10% to 25%, 20% learned from 25% to 50% and 12% learned more than 50%. “Of course, whether this can continue is a big question based on business profitability data, as until there is a de-escalation in prices, absorption of price increases will be an unsustainable solution for companies,” IELKA. claims.

34% of businesses expect a better financial result in terms of profitability in 2023, while 17% expect a worse financial result. The rest of the companies in the sample either do not yet have a clear picture or do not expect changes. Nearly one in seven retail and food companies expects a loss in 2023, while just over 1 in 2 expects a profit, but even of those looking for a profit, more than half of companies expect margins of less than 2%.