A slight escalation, but not a price war, in fixed and mobile packages offered by telcos has caused a merger so far New star With Wind. The unified scheme of the former Forthnet and Wind, in order to attract more market share, created “baskets” of products of unlimited use (talk time, messages, etc.) on mobile and ultra-high speeds on fixed. at a low price from 26 to 33 euros. The other two telecommunications companies, space And Vodafoneare offering their own packages at discounted prices while they currently have limited time offers.

Regardless of recent tariff adjustment about Nova’s aggressive commercial policies, providers cut prices over time. For example, in October 2021, unlimited use (from 2000 sms) of the Cosmote Gigamax Unlimited mobile plan cost 64 euros at list prices, that is, without special discounts. A year later, according to the data processed by “K”, the provider reduced the price of the program in question by 10 euros (54 euros), which on February 3 cost 44 euros. Today the price of Cosmote Gigamax Unlimited is 40 euros.

IN fixed (Internet and telephony)Cosmote in mid-September 2022 – a few months before the official creation of the new Nova (01/11/2023) – announced prices for their new fiber optic packages with speeds of 300 Mbps, 500 Mbps and 1 Gbps. For example, five months ago Cosmote Fiber 500 Unlimited cost €54.90 and today its monthly fixed price is €41.90, which is what it cost the consumer after subsidizing the Superfast Broadband share.

In recent years, Vodafone has also been pushing ahead with “cutting” prices before it was prompted by the new Nova. In 2020 unlimited mobile plan costs, in the price list, about 88 euros. However, on an almost permanent basis, thanks to special offers and discounts, the company, since at least 2021, has Vodafone Giga Unlimited Ultra for about 35 euros for new activations. Today, the same program is available for 33.42 euros. As of January 2021, Vodafone is already pricing a 100Mbps unlimited data plan for €35.90. Today, two years later, the same product costs 24 euros, based on the current offer. It is worth noting that the company offered a fixed 100 Mbps plan for 21.87 euros in the Black Friday sale a few months ago, which has increased to 28.98 euros for the corresponding double speed (200 Mbps) “package”. The last one (Fiber 200 double play) currently costs 44.90 euros.

Because of the increased costs, providers will not be able to… enter into a price war, but they remain true to a fixed offer strategy and calculated cost reduction. Thus, the price of the Nova unlimited mobile plan remains 24-48% lower than the competition. Accordingly, Nova’s fixed 500 Mbps tariff remains 53-61% cheaper than other providers.