The Destination Management Organizations (DMMO) structure introduced Ministry of Tourism. Destination management organizations aim to promote, attract visitors, and develop sustainable regional economies and local communities.

In order to solve the complex development problems in the field of tourism and such phenomena as hypertourism, Law 4875 FEC A 250/12.23.2021 “On the standards for the integrated management of tourist destinations, organizations for the management and promotion of destinations, thermal springs” was adopted. Greece and other activities for the development of tourism. Local Government Development Organizations or Local Government Organization Development Corporations (OTA) may also function as destination management and promotion organizations.

The goal is to strengthen the sustainable development of tourism and combat over-tourism.

10 competencies

Their responsibilities include, above all, strategic planning to improve the competitiveness of the destination through the responsible use of resources and attractions, which ensures their long-term sustainability.

The DMMO should be able to bring all stakeholders together with a common goal of institutional improvement in marketing and management. Secondly, the tourism policy of the destination will be determined by the central government as a guide for planning, decision-making and managing the economic and social development of the destination. Third, it should invest in data collection tools to ensure that all policy decisions are informed. Fourth, it will collect detailed knowledge about the characteristics and potential of the market, tourism products and experiences on which the quality development of the destination will be based, in cooperation with strategic partners and based on the tourism resources of the destination. Fifth, it will ensure the integration of digital tools and systems into the business culture. In addition, he will oversee the implementation of the annual business plan, which will be based on the broader strategic direction plan. Seventh, he will develop crisis management strategies and tactics. Eighth, appropriate and continuous training and development of the staff of the destination management organization should be provided. First, he will be responsible for creating, implementing and overseeing the strategic marketing plan, which will result from coordinating the promotion of the destination in collaboration with other stakeholders. Tenth, he will be responsible both for attracting investments for his intended purpose and for stable financing. In addition, it is expected to function as an “observatory of sustainable tourism”, that is, a system for collecting, recording and analyzing data based on the needs and strategic issues arising in the tourism direction.