Moderate optimism is expressed by his agencies and business Greek tourism regarding its course in 2023. This optimism is based both on the first booking guidelines for this season and on the number of places in Hellas which are planned airlines.

Basic script for configuration travel receipts in the current fiscal year, which is said to be backed by both the government and private sector representatives of the industry, sees them stay at the same level as in 2022. Based on data from the eleventh month of 2022 and the contraction, December revenue is expected to be in the range of 17.5-18 billion, just below 18.2 billion in 2019.

Institute of the Association of Greek Tourism Companies looks optimistic for her as well Greek economy in general, but citing high demand rather than tourism activity per se. In particular, INSETE’s estimate of GDP growth in 2023 is 3%, which is at least 50% higher than the forecasts of the government and the European Commission, as well as many large investment houses for Greece. INSETE’s forecast for growth in 2024 is 3.2%.

Moderately optimistic about tourism, Association of Greek Tourism Enterprises estimates 3% for growth in 2023.

However, in the corresponding report on the Greek economy published by INSETE, its subscribers (Ilias Kikilias, CEO of INSETE, Aris Ikkos, scientific director, and economist Dimitris Maroulis) describe serious threats to the development of Europe and Greece. , and indeed for world development, firstly, “the war in Ukraine and major problems in supplying Europe with Russian natural gas”, secondly, “explosive inflation” and, thirdly, “extremely aggressive growth of interest rates from central banks But they indicate that these threats did not materialize across the spectrum of current fears (with the exception of countries most exposed to the negative conditions of the war in Ukraine) in 2022. But, they admit, they had a negative impact on GDP growth in Europe and, possibly, also in Greece in the fourth quarter of 2022 and especially during 2023. In fact, they expect that the negative impact of interest rate hikes will be especially severe this year, as they will lead to a significant liquidity constraint in the economy.

Despite these warnings, major tourism organizations such as the TUI Group are also formulating moderately optimistic estimates for the performance of Greek tourism this year, expecting similar or even slightly higher revenues than in 2019. This is despite the fact that declining household disposable income in Europe appears to be limiting the length of trips planned for this year. On the one hand, behind these positive expectations there is an increase in package prices, and on the other hand, an assessment that the demand is high enough that the days that remain empty are covered by other travelers.

In addition, tourism activity this year is expected to be boosted by the fact that January and February are months of full operation for the sector, in contrast to the corresponding period in 2022, when strict travel restrictions were maintained due to the pandemic.