Signs indicating that Hellas strengthens its position among top destinations around the world to the preferences of large European markets, and not only. Having recorded one of the fastest rates of recovery in the post-pandemic era, its popularity seems to be firmly established at a very high level around the world. Traditional markets such as Britannia but also reinforced, such as Austria register a high demand for Greece, while individual Greek destinations such as Crete also stand out for their thematic tourism.

The latest development has been the emergence of Greece as the first destination that Austrians want to visit during their summer holidays, and it really stands out from the competition. These are the results – according to the Austrian Foreign Office EOT – from a survey / survey. travel barometer Reisekompass 2023 posted in the previous day. The study aims to reinforce the optimistic trend of the Austrian tourism market towards Greece, as it took shape back in 2022. The latest available data for the period January to November 2022 shows that the tourist flow from Austria to Greek destinations represented an increase of 13.94% compared to 2019. These are data from the Austrian National Statistical Office. Despite price increases, the willingness and ability of Austrians to travel on holiday reaches a new record, as 89% have planned trips both to Austria and abroad. 16% even plan to extend their vacation during the low tourist season.

Crete ranks second in the top ten world leaders in adventure, nature and health tourism.

Greece was among the most popular destinations for 2023 in the days leading up to the publication of the study on Austria, according to the Association of British Travel Agents (ABTA). In particular, Greece was ranked fifth on the British Travel Association’s Top 23 Destinations list for this year. Greece’s main competitor in Europe, Spain, remained first. The US is in second place, followed by France in third and Italy in fourth.

Meanwhile, Crete is among the top 10 destinations that will set trends in adventure, nature and wellness tourism worldwide in 2023, according to a recent survey conducted by Spanish travel services provider Mabrian Technologies. For this study, Mabrian analyzed the global evolution of travel interests and destination-influencing data based on millions of spontaneous traveler interactions on the TripAdvisor platform.

In this ranking, Crete came in second after Bali, Indonesia, and above the Algarve, Portugal. Brittany, Corsica, Wales, Sardinia, Antalya, Maldives and Sicily round out the top ten. According to the information, the number of air seats in Crete this year has already increased by 17% compared to last year, both on domestic and international flights. According to Mabrian, in terms of accommodation, this is the place with the second most competitive average price offer for hotels in the coming months.