The commercial world is betting on inflation as an incentive to buy more, especially larger purchases, believing that many consumers will choose the offerings that are being made these days as part of Black Friday, fearing that prices will be much higher later. According to research carried out Greek Business and Retail Association (SELPE)Consumer spending on Black Friday shopping is estimated to reach over 120 million euros this year, which is actually at least 50% higher than the “normal” Friday in November. The decisive role, of course, for the celebration of Black Friday will be played by the behavior of the enterprises themselves, that is, whether they will make “daring” and, above all, real offers.

The rather high expectations of the commercial world from the turnover of Black Friday, and even at the height of the inflationary crisis, are explained by three more factors: firstly, the fact that this year, for the first time since 2019, there is no restriction on access to physical stores, and secondly, since the so-called ” dynamic audience” will make extensive use of Black Friday, and thirdly, stores will be open on Sunday, November 27th. Thus, although according to SELPE research only 20% of the general population say they will spend money on Black Friday shopping, the corresponding percentages are much higher among 18-44 year olds, which is of particular business interest as these are the consumers who spend the most money on shopping. In particular, in the 25-35 year old group, the percentage of those who say they will use Black Friday for shopping reaches 32%, that is, almost 1 out of 3, in the 18-24 year old group, the corresponding percentage is 29% and in the 36- 44 years 22%. There is also a high percentage, 28%, of those who say they will shop on Black Friday, and these are consumers who usually shop online.

Whether or not businesses make “daring” and, above all, real offers will play a decisive role in the Black Friday experience.

As for the amount of estimated spending on shopping during the Black Friday period, for those who prefer to shop, of course, it is estimated at an average of 146 euros per capita. 79% believe they will not spend anything, 8% up to 50 euros, 6% up to 100 euros, 4% from 101 to 200 euros, 2% from 200 to 500 euros and 1% over 500 euros.

The fact that stores will be open next Sunday, November 27th, effectively extending Black Friday for everyone – even those businesses that haven’t started promotions yet – until the weekend after Friday, November 25th, is expected to offset a significant portion of the losses incurred retail since the beginning of the year, and which for sectors other than food, are expressed in a decrease in sales by 7%-8% compared to the corresponding period in 2019.

Finally, a significant proportion of the purchases that will be made on Black Friday are purchases on the eve of Christmas (this answer was given by almost one in three of those who will shop).