On Black Friday, November 11, the number of online card transactions increased by 27% compared to the previous edition. According to payment processor Netopia Payments, the average amount spent at this year’s edition of the event was 322 lei, slightly less than in 2021, when it was around 370 lei.

The company’s data shows that on Black Friday this year, an average of 80 transactions were processed per minute, the peak of transactions was recorded at 14:15, and the highest amount registered during the reporting period was more than 35,000 lei for surveillance equipment.

In terms of product categories preferred by Romanians for Black Friday 2022, the most popular online purchases were: shoes, retail, nutritional supplements and cosmetics, followed by cameras and books.

More than two-thirds (68.5%) of all orders processed on Black Friday 2022 were made from mobile devices, with the majority of users preferring this option over desktop (31%). Purchases made from Smart TV devices were also recorded in a smaller percentage.

This year’s CPU demographics also show that the majority of online purchases were made by women, at 54.1%, while men accounted for 45.9%.

In addition, the age group with the highest number of purchases was 35-44 years (25.72%), followed by 25-34 years (23.69%), 45-54 years (21.24%), 18-24 years (12.77%), 55-64 years (9.74%) and 65+ years (6.83%).

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