“Baskets”, focused mainly on very low incomes, have chosen the majority of chains Supermarketsince in them they have a strong presence – as expected – many private label products and really not what the networks themselves consider premium. Even where branded products have been chosen, some chains put very small packages in the “basket”, such as instant coffee in a 50g pack, codes that consumers rarely choose.

This, of course, is largely due to the fact that supermarket chains are located next to “household basket“will continue to “launch” the programs of offers and promotions that everyone has already agreed with their suppliers. AB Vassilopoulos takes care of its customers by offering them daily not only 50 products included in the “home basket”, but a total of 850 essentials at low prices so that nothing goes missing in any home. Firmly on the side of consumers, it offers products they know and trust at competitive prices while keeping their quality undeniable.” Ms. Eleni Providis commented characteristically on this in “K”.Vice President for Legal/Corporate Communications/Quality/Sustainability at AB Vassilopoulos.

Pitfalls of prices

The total cost of the “baskets” ranges from 129.35 euros to 191 euros, with an average cost of 155 euros. However, this value is derived from the code values ​​that the rung has entered, not from the unit value. So, for example, one chain sells rice cheaper than all the others, but this is because it included in the “basket” packaging in half a kilo, and not in a kilogram. For this reason, consumers should also check the unit price, which is displayed both on supermarket shelves and in “baskets” posted on the website. e-katanalotis.gov.gr.

At shelf prices

The total cost of the “baskets” ranges from 129.35 to 191 euros, with an average cost of 155 euros.

The political leadership of the ministry seems satisfied with the implementation of the measure, supermarket chains are waiting to see the effectiveness and especially if the measure will stimulate their sales, which have decreased compared to last year, while consumers who have been waiting… price discountsthey were probably disappointed. And this is because most of the products that were included in the “chains baskets” may have had the lowest price in their category, but were available at the same price as in previous days. The only exception is one chain, whose “basket” consisted only of products with a reduced price compared to previous days, regardless of whether they are branded or private label products.

Motivation in chains

From the first day of its introduction, as I saw for myself in all supermarket chains, the “household basket” “erased” the consequences of one-, and in many cases, two-month inflation on specific products. For consumers, and even more so for the most vulnerable who choose “basket” products, the benefit is great, since the offers are really very good and there is a wide variety of them. Thus, our goal – to shelter from the impending inflationary storm – has been achieved. I encourage all consumers to use the ‘home basket’ because the more often they choose it, the greater the incentive for supermarkets to include more items at the lowest prices.” said “K” development minister, Adonis Georgiades.

In total, 13 companies participate in the Household Basket campaign: Sklavenitis, AB Vasilopoulos, Lidl, My Market, Masutis, Galaxias, Kritikos, Bazaar, Market In, SINKA, Chalkiadakis. , Discount Markt and e-fresh.gr. In several cases, businesses have chosen to include more codes from each of the 51 categories in the “basket”, reaching even 103 products, as Bazaar did. It is worth noting that it was this network that differentiated its “basket” depending on the scope of its activities, i.e. it is not the same throughout the country. In addition to hard and soft discounters such as Lidl and Market In, whose baskets mostly contain private label goods, the share of this category in the “baskets” of AB is large (69% of private label goods), as well as Sklavenit. (about 35%). The Galaktika (22%), Masuty (34%) and Moy Rynok (23%) chains chose far fewer private label products. “Our goal in selecting products to include in the household shopping cart was to add value to our customers’ purchases by selecting products that enjoy their preferences in categories defined by law. In this context, we have chosen mostly branded products with competitive prices compared to the original shelf prices. Satisfying our customers’ needs is a priority and their own reactions will determine our future choices,” said Mr. Thrasivoulos Pagoulatos, General Purchasing Manager, METRO (My Market), K.

Based on consumer reaction, Sklavenitis will also decide whether to update its “basket” in a week, as commented by circles close to the administration. talking to “K”.