Reduces even one of your favorite habits Greeks, it seems that consumers enjoy coffee away from home. As the factors of the market in question indicate, who they spoke with “K”although a significant increase consumption compared to 2021, however, compared to 2019, the catering market remains less capacious. “2022 is the first non-lockdown year in which the market has grown significantly driven by tourism, but still falls short of pre-pandemic levels,” they stress. The non-return to pre-pandemic levels, as well as the fact that the prices of coffee imported by companies in the sector in Greece remain very high, are more worrying than a cause for joy today, which was set as world coffee day.

“Three main factors influence the global image of coffee prices and, by extension, the Greek market. The first is related to last year’s frost in Brazil, which is the largest producer of Arabica in the world. In the period 2020-2021 41% of the amount sent to the planet came from there. In the period 2021-2022 this percentage dropped to 34%. The reduction in production implies a simultaneous reduction in world reserves. Also, the main reason that dramatically affected the market is the formation of the euro against the dollar over the past year. It is characteristic that the euro exchange rate against the dollar in January 2021 was at the level of 1.21 dollars, in January 2022 at the level of 1.13 dollars and is currently at the level of 0.97 dollars. Only from the exchange rate difference, the impact on the price of coffee is 20%. Factors that have contributed to the increase in the price of coffee are the increase in transport and energy costs, as well as in general packaging materials. Mr. Yiannos Benopoulos explains the “K”.President of the Greek Coffee Association.

The new exchange rate of the euro against the dollar will affect the price of coffee by 20%.

At the same time, data on the volume of coffee sold off the supermarket shelf shows that they have held at the same levels as last year, although the market expected them to fall, given the lifting of restrictions due to the coronavirus and the return of more workers to workers. places. There seems to be quite a few people now who, for reasons of economy, prefer to make coffee at home and take it with them to work or prepare it at the workplace, rather than buying this popular drink ready-made.

According to market sources, the total volume of coffee sales in supermarkets in the eight months from January to August 2022 was 7,400 tons, the same as in the corresponding period last year.

As for the cost of coffee sales in supermarkets, in general they increased by 5%. The largest increase (10%) was recorded in the eight months from January to August 2022 in Greek coffee sales, followed by espresso coffee, which rose in price by 4.5%, capsules of all types with a 4% increase, and instant coffee. . coffee with 1.8%. The turnover of filter coffee remained at the level of the previous year. It is clarified that the above figures do not include sales of the Lidl chain of stores.