The industry continues to show high growth rates electronic pharmaciesdespite the fact that restrictive measures due to the pandemic have been lifted. The main reason is that online pharmacies are very active in promotions, constantly increasing their customer base.

E-pharmacy sales in the first half of 2022 are estimated at 134 million euros, up 9% from the first half of 2021, according to data released yesterday by Convert Group. price increases, but from a significant increase in the number of orders, as well as the number of products in the order. The decisive role, according to Convert Group, is played, on the one hand, by a significant increase in sales of the main “players” in this sector, that is, online pharmacies with an average number of visits of more than 200,000 per month, and on the other hand, a significant increase in sales. in purchases on the Skroutz Marketplace.

They recorded a 9% increase in sales compared to the first half of 2021, while constantly growing their customer base.

Four out of five products sold through e-pharmacies in the first half of 2022 were in promotional offer mode, with an average growth of 39.5%. The result of the above was a decrease in the cost of the average “basket” by 2.10 euros, or 5%, to 42.80 euros, compared to the first half of 2021, but an increase in orders by 21%, as well as a 9% increase in the number of products on order.

The largest increase in sales value recorded in the first half of 2022 compared to the first half of 2021 is as follows: 64% of health products (including surgical and medical masks, as well as antigen tests included in this category), 40% of products for kids. and baby products, 13% for nutritional supplements and vitamins, 8% for miscellaneous products, and 1% for cosmetics and personal care products. In fact, while the beauty and personal care category accounted for the largest percentage of sales value (43%), the health, nutritional supplements and vitamins, and children’s categories continue to grow more than the previous year. by their contribution to overall growth (by 5 percentage points). Food supplements and vitamins contributed to the overall growth by 3 percentage points and to the overall turnover by 26%, children’s products contributed to the overall turnover by 15%, health products contributed to the overall turnover by 14% and to the overall growth by 6 percentage points.