When we turn on the TV or browse the web, we often come across advertisements from car manufacturers. Except for Tesla.
The first step for Tesla
Indeed, its boss, Elon Musk, has long strongly opposed the idea of traditional advertising. His position, which is sometimes considered a bit radical, has saved the company billions of dollars. For most of the last decade, this strategy was considered by many to be a master stroke. Because instead of paying for advertising, the firm relies on the cult of its leader, its supporters and owners to promote its cars. However, there are signs of a change in this approach. And for good reason, the company returned to Facebook earlier this week after deleting its official page on the platform in the midst of the scandal. Cambridge Analytica in 2018. But that’s not all, as she has also started placing paid ads on social media, something she’s never done before. A real turnaround for an American firm that seems to be rethinking its strategy.
BREAKING: Tesla has officially launched paid advertising on Instagram for the first time.
Instagram has over 2 billion monthly active users, or ~25% of the world’s population. pic.twitter.com/j0z1oCfqNP
— Sawyer Merritt (@SawyerMerritt) March 26, 2024
Tesla wants to restore its sales
However, Facebook isn’t the only Meta-owned social network that Tesla is currently advertising on. The firm launched an Instagram campaign earlier this week. A short video promoting the Tesla Model Y after the federal tax credit in the United States. He then shows the interior of the Texas-based company’s Gigafactory and describes the electric SUV as “the largest car made in the United States.” Tesla also advertises on TikTok and YouTube, the first But Tesla’s move to traditional advertising isn’t really surprising. And for good reason, this coincides with a drop in demand for electric vehicles (EVs), which negatively affects its sales. That slowdown has sent Tesla’s stock price plummeting from more than $240 at the start of the year to around $180, making it the worst performer in the S&P 500 so far.
Does this mean Tesla really has anything to worry about? Only time will tell.
Source: Auto Plus
Robert is an experienced journalist who has been covering the automobile industry for over a decade. He has a deep understanding of the latest technologies and trends in the industry and is known for his thorough and in-depth reporting.