It may well be that the tide is turning Tesla Model Y. And Tesla should take the problem seriously seriously unless they want to lose a lot of market share. Why do we have the right to worry about the American brand? It’s actually very simple. Tesla has increased the price his models Y and competitors are increasingly present in this market.

Tesla pricing policy

Since the creation of publicly available models of the American brand, the latter have had a sad tendency to vary prices their models on this way. So it is commendable when prices fall, but not when they fall rise. And it is in this direction that Tesla decided to choose its Model Y. If the prices of the Tesla Model Y increased for North America by 1000 USD On March 1, they will increase by another $1,000. The increase that is also operates in France as the Tesla Model Y currently costs 2000 euros more expensive.
So that’s one reason why Tesla might be worried. If a €2,000 increase might seem small for a car that costs more than €40,000, this Model Y at the mercy of its direct competitors. Because yes, one of Tesla’s strong points has always been the relatively affordable price compared to the services offered.
Thus, the price argument is less and less amenable to verification. Because some Chinese and European brands are entering the market with electric SUVs at the same price as the Model Y or even cheaper. Electric SUVs that would like to take market share from the Model Y.

In France, Tesla Model Y made the rating the eighth in the rating best selling cars in 2023, all engines together. This too the best-selling electric car in France in 2023.

The French are showing their fangs!

It was bound to happen one day. Tesla has often been alone in the “affordable” electric SUV market with its Model Y. But that all changed in a matter of months. In its sector, several models from French manufacturers and two Chinese electric SUVs can be named. To best compare the American to the competition, let’s talk a little about the technology. THE Model Y in power versionbasic version, offers 299 hpand Battery 57 kWh for Autonomy 450 km in the WLTP cycle. In this configuration, the Model Y is now sold at 40,990 euros, minus a bonus of 4,000 euros. from my side, Peugeot just introduced us to his new one E-3008. In its basic version, Peugeot offers 210 hpand Battery 73 kWh, 525 km of autonomy in the WLTP cycle at the price again 40,990 euros bonus deducted. In the midst of a revolution where we would say “Renaulution”, the diamond brand presented Scenic E-Tech2024 car just selected. In its basic version, the Scénic offers 170 hpand Battery 60 kWh AND Autonomy 420 km in the WLTP cycle. Of course, its performance is slightly lower than that of the Model Y, but the Scénic in this version is sold at a price €35,990, bonus deducted. It is 5000 euros cheaper!

The Chinese are in ambush

This is the region that is shaking of the entire world car market. One of the reasons for this is an increasingly aggressive pricing policy! And the same applies to electric SUVs. But beware, this recently changed in France with the change to the environmental bonus. Actually, the last one no longer assigned to vehicles which are not produced in Europe.
In the electric SUV market, you have a newcomer from the middle country. It BYD Seal U. In its basic version, Seal U offers 218 hp authorities, and Battery 71.8 kWh, Autonomy 420 km in the WLTP cycle at a price 41,890 euros. And how not to talk here M.G. which recently launched Marvel R. An electric SUV that offers 180 hpbattery 70 kW/hand range of 402 km in the WLTP cycle at the base price 44,490 euros. Of course, these two models are more expensive than the Tesla Model Y, but the Chinese manufacturers have repeatedly proven to us that they can offer electric models at lower prices for essentially the same services.

Fans of the Tesla brand can rest easy while they wait restyling version model Y, which should arrive soon.