From Jaguar Land-Rover to Audi

Audi has just unveiled a major change in direction that promises to redefine the aesthetic contours of the brand. Really, Former Jaguar Land Rover styling chief Massimo Frascella to head Audi design team from June 1. This strategic decision aims to breathe new life into creativity while maintaining Audi’s aesthetic excellence in the ever-changing automotive world.
Massimo Frascella, a 52-year-old Italian automotive designer, brings a wealth of experience and knowledge to his new position. Before joining Audi, his career took him to prestigious companies such as Stile Bertone, Ford and Kia. His contributions as head of design at Jaguar Land Rover, where he oversaw the design of the Range Rover Velar and influenced the styling of the Land Rover Discovery Sport and Discovery models, have not escaped industry scrutiny.
Frascella’s appointment follows his departure from Jaguar Land Rover in January this year. Audi targeted Frascella for its ability to embody the brand’s identity. Audi CEO Gernot Delner emphasized that Frascella will focus on ensuring that Audi vehicles reflect the brand’s philosophy of clarity, precision and ideal proportions.

Frascella’s “paw”.

In the statement, Frascella called his appointment a “a very special moment” and said to himself “deeply respected” to assume the position of creative director of the Volkswagen Group brand. He emphasized his belief in “The Emotional Importance of Design to Inspire, Connect and Drive Change”thus emphasizing creativity as the heart of the Audi brand.
Graduate of ArtIstituto d`Arte Applicata & Design from Turin Frascella advocates a design approach based on simplicity, relegating unnecessary ornaments to the background in favor of an elegant design language. He succeeded Mark Lichte in this position, who worked as a design director at Audi more than ten years and who is now taking on a new mission in the Volkswagen Group.
This appointment undoubtedly marks the beginning of a new chapter for the German brand. Fans of the ring marque can’t wait to see how Frascella will leave its mark on future Audi vehicles.

We will open the fruits of his work for future models of the brand.

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