Honda announced Tuesday its intention to release a new line of electric vehicles inspired by one of two futuristic concept cars unveiled at CES in Las Vegas. The Honda 0-series brand, which will enter the market in 2026 “Returning the brand to its origins”according to Shinji Aoyama, vice president of Honda.

At a press conference, Honda CEO Toshihiro Mibe emphasized the group’s commitment to the M/M concept, which aims to “Maximum space for residents” all in “minimization” that cars to provide an exceptional driving experience.

Space and well-being as the main arguments

This new range is derived from the Saloon concept car, which features low platform and wide outer bodyassociated with a “Surprisingly spacious salon”. The car is equipped with an advanced interface to assist the driver in various driving configurations.

Sales of the model based on this concept car will begin in 2026 in the United States. The group also unveiled a second concept car called The Space Hub, which highlights a spacious interior and a “excellent visibility” based on the principles of grace, lightness and wisdom.

To make vehicles with advanced driver assistance technologies more affordable, Honda plans to introduce major innovations in design, automated driving, connected technology, performance and battery efficiency.

Honda on all fronts?

To mark its determination to make a historic transformation towards electric mobility, Honda has decided to change its signage, replacing the letter “H” of 1981 with a new, more “flat” design, very fashionable at the moment. This new standard will apply to all new electric models, including the Honda 0 Series.

In 2021, Honda set a goal of achieving 100% electric vehicle sales worldwide by 2040. To stay at the forefront of autonomous vehicles, the Japanese manufacturer, in partnership with Cruise, a subsidiary of General Motors, announced in October its intention to launch a robotaxi service in Tokyo from early 2026.

Well, the project has apparently taken a hit since then, as Cruise’s future has turned a little darker with the suspension of its operations in the United States and a 24% reduction in its workforce in December. , after several accidents involving its autonomous vehicles. .

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