What is the secret of the success of the Stellantis electric car? Make it affordable for customers and profitable for producers. This was stated by the CEO of the group, Carlos Tavares, during the Goldman Sachs annual conference, adding that “this needs to be done very quickly to remain competitive”.

“To win the trust of the middle class, we need cheaper electric cars”Carlos Tavares said. “For this we need to reduce costs. It’s something we’re pretty good at, and what we do proves it. »

Is Stellantis on the right track?

The manager was no doubt referring to the new Citroën ë-C3, the group’s first electric car to be offered for under €25,000. 23,300 euros without any bonus, to be exact. Citroën achieves this by using the platform the group uses in India, the ‘Smart Car’. The latter will form the basis for a number of other affordable cars that will join the group, including the upcoming electric Fiat Panda, due in 2025.

Although the road to mass electrification is still long, Carlos Tavares also said that Stellantis has found a way to make electric cars profitableboth in Europe and the USA. “We are profitable in both markets. In Europe, we are closing the gap faster with combustion engine models because we started earlier, but we are achieving good results everywhere. »

A strategy that will continue to pay off?

The leader also stated that with recent progress and developments, the group will soon be able to make electric cars as profitable as those equipped with heat engines.

“Working with Leapmotor, we are creating a supply chain that is 30% more cost competitive than anything imaginable in the Western world. This is the main thing: to learn how to make money selling electric cars. Anyone who does not learn how to do this will very quickly find himself in trouble. »

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