Ford has made a significant turnaround in recent months. On the one hand, the European branch is very actively switching to fully electricand will sacrifice historic (and affordable) models like the Fiesta and Focus on that altar. Ford Europe has also pledged to be 100% electric by 2030. Two models are already presented on the Old Continent: Mustang Mach-E and Explorer, two family SUVs. At the same time, the American founding subsidiary is also making this transition (notably with the launch of the F-150 Lightning full-size electric pickup truck), but launched in parallel all-new Mustang and Bronco SUV, models that aren’t really “eco-friendly” which are very successful…

Ford is losing money on electric…

Another part of his strategy, Ford is now divided into three legal entities. Ford Blue for conventional and hybrid models, Ford Pro for SUVs and Ford Model e for 100% electric. In 2022, the last subject is seriously in the red, p losses are about… 3 billion dollarsagainst “only” 900 million losses in 2021. And the manufacturer is very transparent: in 2023 it will be even worse. This is serious?

Actually not much. Because electrical transition requires huge investments, and it is normal that profitability comes slowly. Consider the case of Tesla, which took years to achieve record profits. That’s why we at Ford remain confident. This loss is then largely absorbed by the Ford Blue subsidiary, which has over 6 billion in profits. Phew! As the number of models increases and sales grow, the numbers will return to green, according to Ford, between 2024 and 2026. Unless…?

…and lift your leg

Ford, since the presentation of these results, has become much more feverish in electricity than she was Here’s how Ford’s global chief operating officer, Kumar Galhotra, announced what he wanted delay the brand’s investment in electrification. For what ? The group is pointing two-speed development of electricity in the European Union, arguing that manufacturers are moving too fast in electrification compared to the state of the market. Thus, Ford emphasizes that there are large differences between countries in the deployment of policies in favor of electricity and charging stations. Thus, the American group is “on pause” in the electric sector, without removing its current models from the catalog and without canceling the arrival of models already announced for 2024…

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