Until It’s getting harder and harder to draw crowds at auto shows and, even more so, builders, Renault wanted to reaffirm its commitment in this area, confirming its presence “at all major car showrooms in the regions of the Group’s presence.” But without the support of automakers, there would be no Show!

Although Volvo has already announced that it will no longer participate, Stellantis seems increasingly reluctant to represent its brands there, and D’Ieteren (Volkswagen Group’s importer in Belgium and Luxembourg) indirectly was the reason for the cancellation of the Brussels Motor Show, deciding not to participate in it, Renault is going the opposite way. The French manufacturer has just published a press release confirming its commitment to this type of event, having already confirmed its presence at the Geneva Motor Show next February and the Paris Motor Show a year later.

Renault invites its competitors to follow suit

“The automotive industry environment is changing with major innovations to respond to social and environmental challenges as well as changing customer expectations. In this context, car showrooms are becoming places to demonstrate significant progress which respond to the transformation of mobility, remaining a place for the exchange of automotive passion between manufacturers and visitors,” explains the manufacturer. Renault also takes the opportunity to address its European competitors: “For the passion to continue, Renault Group is mobilizing the sector, to make these shows a real celebration promote the influence of the European sector.

Traditional fairs are declining

The Munich Motor Show just ended on a mixed note, Paris will try next year to erase the failure of the 2022 edition, Geneva wants to rise from the ashes after being exiled to Qatar, and we are still waiting to see what Brussels has in store for us under its new organizer. Not to mention in Tokyo, which will open on October 26 under the name “Japan Mobility Show”, as a half-hidden acknowledgment that the traditional car is no longer popular. short, Car dealerships are trying to survive against all odds after three years of failure…

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