A few years ago, buying a Tesla was reserved for the richest customers, while the Model S costs more than 100,000 euros. But the manufacturer was able to expand its offer by expanding its catalog to offer much more affordable models. This is the case with the Model 3 and Model Y, which have been very successful since their launch. But the American firm, which experienced some difficulties last year, wants to go even further. To do this, he sharply reduced prices several times since the beginning of the year, in January and then in April. So much so that “3” and “Y” are more accessible than ever.
There is one exception to the end of sales of diesel cars in 2035, voted by the European Parliament: luxury cars (Ferrari, etc.). Of course, there are not many of them, so the emissions will be limited, but for the symbol and social justice will have to be ironed pic.twitter.com/6gPS9lc6ZE
— Audrey Garric (@audreygarric) June 9, 2022
Not for everyone
Inevitably, this strategy causes concern among some manufacturers, who do not hesitate to revise their prices to remain competitive. This especially applies to Ford, as well as the Chinese company Xpeng. On the other hand, others refuse to play this game. Renault as well as the Stellantis group. The press secretary of the latter explains that he ” has a pricing policy that it intends to adhere to because it preserves the value of cars in the long run“. But the Franco-Italian firm is not the only one that holds such a point of view.
Opportunity above all else
Because the story is generally the same on the diamond mark side, which explains that ” We have a well-thought-out and predetermined pricing strategy, we stick to it. The goal is not to confuse the customer, but to protect the residual value of our cars“. The aim is really to reduce the discount in the second-hand market and avoid harming customers against those who bought the same car but for less because of the reduction in price. But could the two manufacturers change their minds?
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Source: Auto Plus
Robert is an experienced journalist who has been covering the automobile industry for over a decade. He has a deep understanding of the latest technologies and trends in the industry and is known for his thorough and in-depth reporting.