Buying a sports car is the dream of many motorists and enthusiasts. Unfortunately, this is not so obvious, especially for those looking to purchase a new model. Indeed, prices are constantly rising, but above all, the environmental penalty is getting bigger and bigger. It will even be unlocked soon, while it is currently capped at €50,000, or half the price of the car. So what when it comes to supercars ? Because these machines will always remain inaccessible to mere mortals. But for some it is a dream, sooner or later.

Power, driving pleasure and comfort coexist in perfect harmony #FerrariPurosanguewhile prioritizing the elegance and impeccable design typical of the jumping horse’s DNA.#Ferrari pic.twitter.com/7ofTd60GxL

—Ferrari (@Ferrari) September 14, 2022

Younger customers

If traditional manufacturers have been badly affected by the crisis, this does not apply to luxury brands. Indeed, Ferrari, for example, recorded no less than €631 million in profit, with a margin of over €90,000 per car. In the house of Lamborghini, it’s also somewhat the same story at €85,377 per car. But these are not the only data we are interested in here. Indeed, we are also finding that the customers of these brands are getting younger and younger. Indeed, 30% of buyers of new Ferraris are under 40 years old.

women too

For Lamborghini, the average age is changing about 45 years, which remains young compared to what was done decades ago. The head of the firm explains that “these are young millionaires who don’t want to be fashionable. Trends, they create them with brands that offer them something different.” The two manufacturers are also attracting more and more women, even if they don’t necessarily want to do more volume than before to maintain a certain exclusivity.

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