A few years ago, Dacia didn’t necessarily have a very flattering image, with its inexpensive cars with sometimes quite average finish and maintenance. But over the years, the inexpensive manufacturer has managed to develop its reputation by modernizing its cars, which are based on Renault platforms and no longer have anything to envy the brand’s cars. So much so that today the Sandero remains one of the best-selling cars in France, while the Dacia is a hit in Europe thanks to affordable prices and, in particular, the new electric spring.

THANK YOU for visiting the Dacia stand so much.

THANK YOU to those who follow us in our networks.

And THANK YOU @johannedefay, @lemondedejamy @SylvainCourt Blandin L’Irondel and our guide @BrunoMaltor who made this adventure so special ❤️ pic.twitter.com/JU5jmofIeH

— Dacia France (@Dacia_FR) October 23, 2022

Rival jeep

But the company of Romanian origin obviously does not want to rest on its laurels and wants to achieve even better results in the next few years. Up to the point that now she hopes to hunt down the land of another developer, who theoretically has nothing to do with it: Jeep. In any case, this is according to the brand’s executives, who believe that Dacia has all the possibilities to achieve this. Lawrence Van den AckerThe director of design of the Renault group is convinced of this, who spoke about this topic to our colleagues from the British website Autocar.

A new role

He actually explains it As far as I can see, there is no direct competitor to Jeep on the European market. For what Dacia could not play this role ? Currently, there are no mainstream brands whose image is associated with adventures and excursions outside the city“. So Dacia may well play that role with its Duster, as well as with the arrival of a touring kit designed for the Jogger. Other models could also see the light a little later.

Read also:
Paris Motor Show: Dacia goes all out! (video)
This cyclist tries to overtake Dacia Duster: will pay dearly!
Dacia Sandero: why such a success?