A few decades ago, MG was still a British brand selling small and charming roadsters. But things have changed, and the firm has also evolved. In the meantime, it was bought by the Chinese group SAIC and underwent a major metamorphosis to attract current customers. And above all, to become more profitable than ever. Thus, the manufacturer returned to the European market after more than 15 years of absence. First with SUVs like the ZS and other EHSs and also with the MG5 wagon. But it really is the MG4 that changed the game for the Chinese brand.
[ 🚚🚛 Bonus écologique : ce qui évolue en 2023 ]
Get acquainted with the new scale of environmental bonuses, which is effective from January 1, 2023. pic.twitter.com/nAJKspoSMY
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Crazy success
Today, the electric compact even abdicates the throne Tesla Model 3 in the European sales rankings and posted very good progress in European registrations. So much so that she even climbed to the 3rd step of the pedestal of honor! But what is the reason for such huge and such quick success? Actually there are several of them. Obviously, starting with its price positioning. Indeed, the star of the Chinese brand starts below 30,000 euros after deducting the environmental bonus of 5,000 euros. This makes it one of the cheapest electric drives on the market today, behind the Mégane E-Tech and the Tesla Model 3.
Lots of assets
But that’s obviously not all. Because if the compact is also tempting, then thanks to its electric motorization, it is obviously very popular at the moment. Not to mention its technological potential, very generous in relation to its price. Decoration are also more than correct, and the behavior on the road meets expectations, especially for such a favorable price. Finally, style also attracts customers, even if it remains highly subjective. But in general, everyone seems to agree.
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Source: Auto Plus
Robert is an experienced journalist who has been covering the automobile industry for over a decade. He has a deep understanding of the latest technologies and trends in the industry and is known for his thorough and in-depth reporting.