Fiat is very serious about this make a sad and gloomy color disappear from your catalog: gray. CEO Olivier Francois told Dutch colleagues from Auto Week about it. “I’m seriously considering giving up the gray color. A recession is brewing, but we are a happy and bright brand, an anti-cyclical and anti-crisis brand. » The brand wants to banish the gray color, and at the same time restore a wide palette of colors in your gamut, as launched last year with a special RED series dressed in red. The aim is to bring “more Dolce vita, passion and emotion”. It’s like returning to the 70s… The first model to benefit from these new colors is the 600 crossover, which was first introduced last week.
A new thermal or electric crossover
Located on segment B (Captur, 2008…) The 600 is a very important model for Fiat as it has to replace the aging 500X! Thanks to A commercialwe were able to see its first details… Basically, it is a a more muscular version of the Fiat 500. We find the curved curves and circular headlights characteristic of its younger sister. 600 icons are also present on the front and back. within, Attention to detail is reflected in the design of the dashboard and controls. His style is clean, emphasizing simple lines. There is a combination of devices completely digital and the screen of the infotainment system is located in the center of the cabin. Finally, this a beautiful reimagining of the 500, definitely meatier, but also more livable. He will be to the market by the end of the yearboth thermal and electric engines!
A wide palette of colors
Just a few days after that, Fiat presented a video on June 21 for the occasion midsummer promotional video, which boasts of colors and cheerfulness ! In an amazing commercial Fiat CEO Olivier François takes a “paint bath” on the Fiat 600, he is immersed in a giant pit filled with orange paint. Very mysterious, this video is supposed to announce the upcoming color scheme of the Italian crossover. If you rely on logo animation, then the palette can be very wide! Yellow, green, blue, pink, red, but also purple and orange! They must be announced simultaneously with the technical characteristics of the model. Only a few weeks until the opening of the bright future of Fiat!
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Source: Auto Plus
Robert is an experienced journalist who has been covering the automobile industry for over a decade. He has a deep understanding of the latest technologies and trends in the industry and is known for his thorough and in-depth reporting.