
Stop calling it a Land Rover! The defender raised the curtain on rugby world cup 2023 : A Defender 110 hybrid a unique one that features a custom-made trophy cabinet to safely display the Webb Ellis Cup to the public on tour in France.
“We are delighted to present the Webb Ellis Cup to the host nation ahead of the 2023 Rugby World Cup. Rugby embodies determination, integrity, courage and ability – core values for Defender. Our partnership and special 2023 Rugby World Cup trophy car celebrates these shared values. We look forward to welcoming existing and potential Defender customers to the Trophy Tour over the summer.”said Philippe Robbrecht, CEO of JLR France.
Defender 110: the official car of the 2023 Rugby World Cup
Defender is a global partner of Rugby World Cup France 2023 and is committed to supporting the sustainability commitments that World Rugby and France 2023 have made for the tournament: Defender has created a purpose-built vehicle to showcase one of the world’s greatest silverware in the world, the Webb Ellis Cup.
Specially modified and built for this event, this Defender 110 hybrid has been designed and built SVO Department (Special Transport Operations) JLR in Coventry, England. The 2023 Rugby World Cup trophy car has been designed to safely display the Webb Ellis Cup, taking advantage of the Defender’s advanced hybrid powertrain.
At the rear of the vehicle, a specially designed trophy cabinet has been developed using state-of-the-art technology to provide optimal conditions for the famous trophy, without altering the Defender’s styling lines. Rugby World Cup France 2023 and partnership logos are emblazoned on the bonnet and doors.
Defender 110: stages of the tour of France
there the famous Webb Ellis Cup tour will begin in France on June 9 during the Top 14 semi-finals in Biarritz. The 2023 Rugby World Cup trophy car will be on display for guests as part of the Defender hospitality programme.
The 2023 Rugby World Cup trophy car and the Webb Ellis Cup will then be displayed at subsequent rugby events and in Defender dealerships across the country. Rugby fans and potential Defender customers will have the opportunity to see and photograph the Webb Ellis Cup on board this special Defender 110.
here different steps of the Rugby World Cup 2023 trophy car, during which you can approach the Webb Ellis Cup:
- June 9-11: Best of 14 Semi-Finals, Biarritz (exclusive event and by invitation only)
- June 12: Arcachon (location to be determined)
- June 15: Royal Monceau
- June 15-19: Ile de France (La Défense, Versailles)
- July 14-16: Provence-Côte d’Azur (Saint-Tropez, Nice, Cannes, Aix-en-Provence)
- July 29 – August 1: Haute-Savoie (location TBA)
- August 10-11: Le Touquet
- August 13: Deauville
This French tour will conclude on August 14, ahead of the opening match of the Rugby World Cup France 2023, which will be held on September 8 at the Stade de France in Saint-Denis.
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Source: Auto Plus

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