The third brand in France in 2022, after Peugeot and Renault, Dacia with 130,855 registrations won market share of 15.46%. In addition, the Sandero became the second best-selling car in France after the Peugeot 208 with 64,293 units! Formerly an inexpensive brand of the Renault group circuit performance and is certainly growing both here and among our European neighbors. Since 2021 and the Renaulution plan, several new features have appeared, starting with Electric spring Dacia and crossover/station wagon Jogger. Not forgetting about big A larger SUV planned for 2024. Dacia has also moved into the high-end market, it has adopted a new positioning, a new image also thanks to the adoption of a new logo and a more adventure oriented philosophy.

Duster, this bestseller

Now there are five models in the assortment. Mini-electric city car Spring and city girl Sandero basic level. Following jogger family station wagon and Duster SUV. There Logan, the 4-door derivative of the Sandero, is no longer available in France, starting with the current and third generations. The product plan for the next few months provides two new main models. The third generation of the bestseller Duster, and its big brother the Bigster, which will offer up to 7 squares.

Let’s talk about the Duster, more specifically. It Compact SUV sales star with us. Launched in 2010, it contributed significantly to the success of the Dacia brand in France. Even in Europe. Since 2018, it has been the best-selling SUV among individuals on the Old Continent.. Together in all categories, it was 2^d The model is sold to individuals. ! Honorable mention for a brand with a recent history. The first model of the Renault era, Logan, was released only in 2005!

Half a million Dusters in France

Duster is both a rational choice aimed at the most necessary than the model was hailed for her behavior and her dynamic qualities. Dacia 15 years ago – only a distant unpleasant memory! After the first opus in 2010 the second launched in 2018 was also a great success. This is also historical: Dacia just registered its 500,000^d Duster in France! Half a million Dusters, just that.

According to Dacia’s director of marketing in France, the list, which reflects the excellent health of the brand: “Duster is a symbolic model of our brand. The most affordable family SUV on the market, it allows our customers to make their daily trips very comfortable, efficient and economical. It also accompanies them on leisure and outdoor adventures with family or friends, not forgetting all the necessary luggage and equipment. Due to this unique positioning in the market, Duster is one of the models that has the most retention of its customers when upgrading their car. It also attracts more and more new users every year, as 6 out of 10 customers say they would not hesitate to use another model on the market. “

Its success should not wane as its third generation, which will be presented at the end of the year, will arrive in 2024!