Fiat is the undisputed leader of the Brazilian car market. However, appearing much later than Chevrolet, Volkswagen, Ford and Renault, it quickly made a name for itself in this market, which at the time offered prosperous prospects. It was in 1980, consecutive oil crises (1973 and 1979) weakened the global automobile market. In Brazil, too, people depended heavily on gasoline to run their cars. To make matters worse, the 1960s and their economic boom helped sell larger models. Even sports cars (Volkswagen Karmann-Ghia, Willis-Alpine Interlagos, Puma GT…). This sudden setback in the 1970s radically changed the structure of the national market. Then he focused on small, economical and, above all, energy-efficient models.. The big breakthrough that Fiat entered, which in 1976 released its 147, the Brazilian version of the 127 available to us at that time.

Fiat, the first Brazilian car manufacturer

At the time, it was the first Brazilian model that ran on ethanol. This energy transformation was another consequence of the 1973 oil crisis. The government decided to impose this technology: in 1983, ten years later, 99% of new models registered in Brazil ran on ethanol (there is a lot of sugar cane there). After the 147, Fiat enjoyed great success thanks to Uno, likeSuffering. Today she the first car brand in Brazil (cars and utilities together). In 2022, his Strada pickup truck was the first model sold in the country. there City mini car Mobi took the fifth position, and City car Argo ninth. Fiat is stepping up its offensive there today, with a teaser a new original model: Titano.

Pickup truck with Franco-Chinese roots

This upcoming D-segment pickup will be the largest in the lineup. It will cover Strada (B) and Toro (C), for Direct competition with Toyota Hilux and Chevrolet S-10. However, this is not a completely new model. The name is certainly new, but not the pickup that hides below. The Titano will actually be a redesigned Peugeot Landtrek ! Designed for developing countries, this model was developed in 2019 in collaboration with Changan. A Chinese manufacturer with which Peugeot was associated at the time in the CAPSA joint venture. Thus, the Titano will be a rebranded Landtrek and itself a Changan Hunter! This model benefits directly new synergy thanks to the Stellantis group, which includes Peugeot and Fiat. From May 2022 Thus, Peugeot distributes the Peugeot Partner Rapid locally, which is simply a redesigned Fiat Fiorino. To be unveiled in its final form in the coming weeks, the Torino will be the second utility vehicle for the two brands in South America…