Launched in 2008 Peugeot 3008 is one of the flagship models of the lion brand: the compact SUV was updated in 2016, releasing the second generation, which will soon be 7 years old. But Peugeot is already preparing its replacement: it will be official presented in September 2023before hitting the market in 2024.

To help us wait, the Sosho company is preparing several communication operations around its upcoming compact SUV, which this time will be based on the new STLA Medium platform and will be equipped with 100% electric motors for the first time.

Peugeot 3008: communication operation

Thanks to Operation #CamoCatch, Peugeot offers fans of the brand and design enthusiasts choose camouflage modifications of future Peugeot 3008 III prototypeswhich will run on the roads of various European countries this summer to complete its development and conduct final tests in real traffic conditions.

If earlier car manufacturers developed their future models in the strictest secrecy, now camouflaged prototypes become the object of communication campaigns, which makes it possible to “tease” the public and encourage people to talk about future models.

This operation is launched by Peugeot on social networks (Facebook, Instagram, Twitter and LinkedIn): from May 15 to May 31, 2023the public can vote for their favorite camouflage color, Wed 10 patterns are offered by Peugeot designers in collaboration with young artists.

Peugeot 3008: joint teaser

THE 6 camouflages that will get the most votes will be produced in June, and will be stuck on prototypes of the future 3008, which will be used on the roads.

Indeed, between July 1 and August 15, 2023thus camouflaged prototypes of the future Peugeot 3008 drive on the open road in Europe: Internet users are invited to take pictures of them and post them on social networks with the hashtag #CamoCatch.

Peugeot will select a few participants who post photos of the new camouflaged car using this hashtag and invite them to come and try the new Peugeot 3008 in a preview in early 2024.