Renault is likely to revise its plans. Having announced that it will not respond to the strategy of Tesla, which has just reduced the prices of its electric cars, the diamond firm is changing its mind: The French manufacturer may also revise prices downwards.

Here is what Fabrice Cambolive, CEO of the brand said: “We will analyze country by country, market by market, what level of competitiveness we need to have to stay in the game. It’s clear that lowering Tesla’s prices is a difficult task. That’s the warning we’re looking at.”.

Change of course to Renault

This decision should generally be against the strategies previously announced by Luca De Meo, the boss of the Renault group. who wanted precisely to preserve the residual value of his cars by selling less but more.

But given Tesla’s price fluctuations, the market is sometimes difficult to monitor, including for competitors. While Model 3 prices were at an all-time high last year, there was a significant drop earlier in the year and a few days ago.

Escalation of the price war

Today with an environmental bonus, the price of the Tesla Model 3 starts at 36,990 eurosversus €37,000 for the base Mégane E-Tech with less standard equipment than the Tesla, less range and less power.

In any case, the price war in the world of electric cars is far from over. Tesla just cut prices again on some of its cars, starting with the Model 3 and Model Y Great Autonomy and Performance, as well as the Model S and X.