Cherylike its competitors BYD, GreatWall and Geely, is a an independent Chinese manufacturer that is going from strength to strength. Unlike large state-owned groups (SAIC, BAIC, FAW, Dongfeng), the development of these manufacturers was much faster and more intense. Because, unlike their state-owned counterparts, they have not benefited from technology transfers from foreign manufacturers, made possible by valuable joint ventures. For example, FAW-Volkswagen, Dongfeng-Peugeot, SAIC-General Motors. These independents developed independently through reverse engineering. You know, this technique of dismantling the existing model. to reproduce parts and mount a true copy. If the early models were of much lower quality, over the years and copies these manufacturers succeeded increase in quality and assortment. Now they are developing their own technologies and their own models.

Chery is expanding ranges and brands

In the case of Chery, the group is now developing a wide range of models including SUVs and 4X4s. Thus, there are City cars QQTHE Tiggo SUV. But also THE electric equalizer, and Arrizo sedans. Omodo 5, a very ambitious new crossover that came out in 2022 and introduced this new line for the first time. But in addition to these models under the Chery brand, the group launched other, separate divisions. Carrie so is the utility industry, Exceed premium subsidiary and Jetour that interests us today specializes in SUVs and 4X4s. To compete with GreatWall and its TANK 300, the brand is now unveiling a large crossover 4X4: the Traveller.

New 4X4 for China

The Traveler is a tough-looking 4×4 with geometric styling. A silhouette that sets the standard in the category: from Land Rover to Jeep, from Ineos Grenadier to Mercedes G-Class! Jetour seems to have been well inspired by what was being done elsewhere. In front, the radiator grille in several stripes resembles the famous equipment all Jeep models. The rear design of the trunk and headlights is more disturbing very similar to the Land Rover Defender ! Chinese manufacturers do not forget their roots in reverse engineering…

He will be offered in China in pure thermal or hybrid storageby default in all-wheel drive. We would love to see him at home one day, but unfortunately, we shouldn’t count on it too much. Jetour and even Chery are not present in Europe. The group distributes models in certain markets, particularly in Italy through the DR brand. It’s a shame, especially because with the arrival of the Ineos Grenadier and the Ford Bronco, there would be plenty of work for such a car!