Is Toyota planning to enter the ultra-luxury category? Since 1989 and the launch of the Lexus brand, the Japanese manufacturer has been active on several fronts. An all-rounder par excellence, it has been present for decades in every possible and imaginable segment. City cars, 4X4, large sedans, SUVs. But also utilities, sports cars, pickups, up to lunar craft developed in partnership with JAXA, Japan Space Agency! There Lexus brand allowed him to enter the premium category. Offering derivatives and more luxurious models than those in the range. SUX RX, large sedan LS or the NX crossover, which made a name for itself in this category, which is mostly dominated by German brands. But until now, Lexus has never offered an even more representative model that would flirt with the top of the lineup. As well as European offers for Bentley, Rolls-Royce or even Mercedes-Benz with Maybach.

Presentation from August?

Will it be done soon? There are rumors about probable development of the SUV received from Art. Not available here, it has provided the top of the Toyota range since 1967, mainly in Japan. This is a very large sedan for which specification and giving it Korona is a little sister ready to smile in comparison. So testosteroneizing the Century to turn it into an SUV might make sense, since Toyota can do it use your excellent reputation and prestige ! The model is all the more interesting countries of the Persian Gulf, China or the United States in particular, I admire this type of body. At the moment, the closest offering from Toyota or Lexus are the large SUVs Land Cruiser and its premium LX derivative. According to our Japanese colleagues from the Nikkei website, its presentation may take place as early as next August.

A century, a new brand more than a model?

According to their information, he will resume work Toyota Highlander platform, even the Grand Highlander that was unveiled this week. Thus, a modern basement capable of accommodating a hybrid engine. Its production will be planned at the Toyota plant in Tahara, where it is located Lexus LS and GS in particular. Its prices will correspond to Toyota’s ambitions: the entrance ticket costs more than 140,000 euros ! It remains to be seen whether this Century SUV will be a Toyota-only model or a new brand in itself? This strategy has already been seen in the Hyundai group that created it Genesis brand For this purpose. This would be an opportunity for Toyota to start with a clean slate, with a name and image that would deliver the upper echelons of the automotive market.