Despite tough conditions for the automotive industry in 2022, a year marked by semiconductor shortages, logistical constraints, and high inflation related to the cost of raw materials, Dacia increased sales in France.
The Romanian manufacturer, a member of the Renault group, has actually registered 132,137 registrations in France in 2022. The company is mainly aimed at individuals, the clientele makes up 85% of its registrations. In total, 130,855 passenger car models were sold in 2022, which is 4.5% more than in 2021. At that time, Dacia posted a market share of 8.6%, placing it in third place on the podium of the best-selling brands in France. .
Dacia: a real commercial success
in The most popular model of the brand is Dacia Sandero, which recorded no less than 64,294 registrations in France in 2022, making it the best-selling model among individuals in our region for the seventh consecutive year. in Dacia Duster is the best-selling SUV in France for individuals, with 31,648 models registered during the last year.
The Dacia Spring will also become the best-selling electric vehicle for individuals in 2022 with 18,326 registrations. This is a winning model for the brand, as more than 70% of Spring customers are buying a Dacia for the first time.
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Famous Dacia LPG and electric cars
Last year was marked by a commercial launch Dacia Joggerwhich already enjoys a good reputation in the C segment, with 13,063 registrations in 2022. In addition to its 100bhp LPG ECO-G and 110bhp TCe petrol engines, the Jogger range will be completed this week with the unveiling of controls for a 140bhp hybrid engine.
The LPG and electric motors from Dacia represent almost every second sale: for example, for the Jogger, 65% of customers chose the LPG ECO-G engine with a capacity of 100 horsepower. Electric motors account for 14% of Dacia’s sales, which is slightly above the market trend, where the sales share of 100% electric models is around 13.3%.
Dacia: new visual identity
In 2023, Dacia will continue to produce its cars new visual identity throughout the range as well as at the points of sale: this visual style was presented in 2021 and was then applied to the entire range of the Romanian manufacturer from the summer of 2022 with new colors and a new brand logo, named Dacia Link.
“Dacia is increasing its market share and accelerating its growth, taking third place in the passenger car market for the first time. This result confirms the relevance of our brand promise: to offer our customers the most necessary at the best price. In 2023, we will continue the development of new cars, as well as after-sales service. Dacia has several levers for this: a new range; the appearance of hybrid motorization on the Jogger, as well as the continued deployment of a new visual identity in our network”– says Thomas Dubruel, Dacia sales director in France.
Source: Auto Plus
Robert is an experienced journalist who has been covering the automobile industry for over a decade. He has a deep understanding of the latest technologies and trends in the industry and is known for his thorough and in-depth reporting.