Ford News in Europe recently came to the bitter conclusion that most of its historical models disappear from the catalog. The fiesta, a European star, is no longer available in France. The same for Ka, Mondeoand soon for minivans S-Max and galaxy. Not forgetting the Ford Focus, which will leave us in 2025. SUVs are gradually replacing all traditional categories. Ecosport, Puma, Kuga, Explorer. Not forgetting about 100% electric Mustang Mach-E. To the fact that for a little differentiation there are still utilities or a thermal Mustang. Ford plans to be fully electrified by 2030. It is this strategy that guides the updated design of its catalog. While General Motors and Chrysler left the Old Continent several years ago, Ford stood out precisely with its coherent and very European range. For a manufacturer, remember, of American origin.

Reunion time

But then what happens on the Dearborn side? The manufacturer is in process switch to electricity on native land. As recent evidence Ford F-150 Lightning, Mustang Mach-E and Transit are 100% electric. And the manufacturer is not going to stop there. Because General Motors and Chrysler despite the delay, several electric models were quickly released. Especially SUVs and 4x4s. Whereas before Ford did the work of honor spin off its European and American subsidiaries, it seems the time has come for a reunion. Remember when Ford in France, Ford in Great Britain and Ford in Germany offered different models from one country to another! That time seems to be over. Therefore, Ford is preparing to become more American than beforeand offer in Europe models that smell good in the US.

More big models, more electricity

When we talk about the US, we often talk about 4X4, large SUV or pickup truck. It is this new credo that will guide the next stages of the brand’s development in Europe. If sedans, minivans and city cars disappear, it’s for the best refocus on American models. Its range will therefore initially be wear Puma, Ranger, Explorer, the Broncosand the Mustang Mach-E. Not forgetting the Mustang, which will remain in the catalog. Reorganization, sad for us consumers, but necessary for a group facing difficulties in the Old Continent. Faced with sales-dominant Volkswagen and Stellantis, Ford must find a strong case to become competitive again. This range is, of course, temporary and over time the brand will release three new electric models in Europe for two years.