The story about General Motors in Europe made an impression: after the bankruptcy of Saab in 2011 and the sudden announcement in 2013 of Chevrolet’s withdrawal from the Old Continent, the American group sold Opel and Vauxhall in 2017 for 1.3 billion euros to Groupe PSA, which later became Stellantis.
Thus, General Motors would disappear from the Old Continent in recent years, and there were more than a few Camaros, Corvettes and other Cadillacs imported drop by drop. But the American group has not yet said its last word and is already preparing for it return to the European marketbetting on the revival of the electric car.
General Motors: new head of GM Europe
General Motors recently announced the appointment of Jacqueline McQuaid to GM Europe: The new president and CEO of GM Europe, based in Zurich, Switzerland, will be responsible for the launch a new startup of General Motors, in full dedicated to 100% electric mobility.
“European customers are moving to electric vehicles faster than anywhere else in the world, and GM is investing $35 billion through 2025 in electric and autonomous vehicle technology to be a major driver of our industry’s transformation.”– said Jacqueline McQuaid, Chairman and CEO of GM Europe.
The return of American ultra-luxury? That’s what Cadillac is aiming for with its large electric sedan, the Celestiq. On the menu: 5 big screens, the largest glass roof in the world and a stratospheric price… https://t.co/asrmFimqJb
— AutoPlus (@AutoPlusMag) October 21, 2022
General Motors: an institution in Europe
From November 2021, General Motors is preparing to return its operations in Europe as part of the American group’s global growth investment strategy. GM Europe significantly expanded its customer and technology teams with the announcement European Design Centerbased in the UK and also a technology innovation hub in Ireland.
Even if no further information has been revealed regarding the models that will be sold in Europe, we should see the arrival on the Old Continent of the latest 100% electric models of the group, such as the large SUV Cadillac Lyriqimposing GMC Hummer EVor a compact SUV Chevrolet Equinox EV. 100% electric version of the famous Chevrolet Corvette should also be on the agenda.
General Motors in Europe: new technologies in the program
General Motors has announced its desire to become a leader in the production of electric cars and compete with Tesla. For this, the American group recently invested more than 7 billion dollars in the production of electric cars and batteries, and also developed his own autonomous driving technologieswhich we should also see in Europe through its subsidiary Cruise.
In collaboration with LG Energy Solutions, General Motors has developed a a new platform and news Batteries 800Vbaptized Ultiumwhich offer excellent modularity to adapt to all types of vehicles, offering them more than 600 km of autonomy and compatibility with ultra-fast charging stations.
Cadillac is undoubtedly the epitome of American luxury. Even today, the General Motors flagship continues to fascinate with its extravagant models that marked the spirits… https://t.co/Xn1mrFV3lZ
— AutoPlus (@AutoPlusMag) April 26, 2022
Source: Auto Plus
Robert is an experienced journalist who has been covering the automobile industry for over a decade. He has a deep understanding of the latest technologies and trends in the industry and is known for his thorough and in-depth reporting.