​Balenciaga creative director Demna Gvasalia took a personal approach to the Paris show as members of her family and entourage modeled the fashion house’s new line of trench coats, oversized bombers and floral dresses, Reuters reports.

BalenciagaPhoto: Roman Zayets | Dreamstime.com

His mother opened the show by walking down a long stage-like catwalk lined with red velvet curtains, wearing pointed heels and a long, loose cloak, dark blue on one side, black on the other, cinched in at the waist with a fabric belt.

Gvasalia, commonly known as Demna, used the show’s soundtrack to highlight the garment-making process, while actress Isabelle Huppert read instructions on how to make a bespoke jacket.

“It’s a difficult job and I wanted to show that appreciation and also show that,” Demna told reporters after the show, explaining that the idea behind speeding up Huppert’s voice during the performance was to convey the intensity of the process, not anger.

Rethinking the styles, Demna decided to create a coat that looks draped over the shoulders, adding extra sleeves that hang down, and created a handbag that looks like a pointed shoe.

“I don’t believe in a perfect, polished, beige angora world,” he said, noting that his approach is not to make people look rich, successful or influential.

Other models in the show for the brand, which is owned by Kering PRTP.PA, included fashion educator, artists, students, PR manager, personal trainer and fashion critic for online magazine The Cut, Cathy Gorin.

Closing the show, the designer’s husband Loic Gomez, a musician known as BFRND, took the stage in a wedding dress. The dress, which was worn with a long white lace veil over the head, was made from seven dresses “cut, folded and sewn”.

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