“The halls of Palexpo – Geneva Exhibition Center NDLA – already leased and paid for,” Sandro Mesquita, managing director of GIMS, the organizing company of the Geneva Motor Show, told German colleagues at Automobilwoche. The 2024 edition will be held from February 26 to March 3. However, with a modified concept for better cost control. The goal is to to make the event more accessible to builders and exhibitors.

Many of them really didn’t want to go back when faced with exorbitant costs what their presence meant. Between the location, the stands to be installed, the staff on site, the hotels, etc. This time the organizers will offer pre-designed stands. This will significantly reduce participants’ development costs. The concept of “plug and play”, as it is called. with smaller and more sober spaces. At the same time, he clarified that those who wish can, of course, bring their stand.

Appointments have been avoided in recent years

Costs will also be better managed outside of the show itself. Agreements have been signed with 16 hotels near Palexpo. To secure rooms at discount prices and without extra costs when booking at the last minute. with the show was shortened to 7 days and faced with uncertainty about the number of exhibitors who will participate, GIMS is cautious about attendance forecast: 300,000 visitorsbut about 10,000 journalists are expected. The last Geneva Motor Show in 2019 drew 600,000 people. In general, traditional car dealerships have declined in recent years. Of course there was Covid. Pandemic canceled most events of this type. Many had the opportunity converted to 100% digital editions. But, of course, there is another phenomenon.

Another way to buy your car

there decreasing public interest in attending such large-scale eventsin addition DearAND where fewer and fewer models are shown. In the past, auto shows were a great opportunity for the public to come and see new products with their own eyes. Moreover, many potential buyers took advantage of this event draw up a deed of purchase. Meanwhile, the village the emergence of digitalinformation channels have changed. We receive information on the Internet, on video, on television. Even the traditional paper press suffered.

The amount of digital information available for a new model is such that the need to see the car in person is one of the final steps in the buying process. We think so in 98% of cases, the customer has already chosen the model when he came to the dealership for the first time. The producers themselves avoid these big meetings. The latest edition World Championship in Paris was made without CitroenVolkswagen, BMW or even Fiat! Even the Brussels Salon, which drew crowds last Januarywill not be renewed for the 2024 release…

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