Netflix officially announced on Tuesday that it will take action in all of its markets, including Romania, against the sharing of accounts by multiple households, a practice also known as “password sharing” or “password sharing.”

NetflixPhoto: Oleksandr Lutsenko / Dreamstime

“One Netflix account is for one family. Everyone who lives there can use Netflix wherever they are (at home, on the go, on vacation) and enjoy new features like profile transfer, access and device management,” the company said in a statement posted on its website. – sites on Tuesday evening. announcing that all its users will be notified starting today.

According to the cited source, the “Move Profile” feature allows anyone using an existing account to move their profile to a new subscription, while the “Buy Additional Subscriber” feature allows sharing of a Netflix account with someone who does not live with the owner subscriptions .for an additional €2.99/month.

This surcharge has already been introduced, initially as a test, in Canada, New Zealand, Portugal and Spain. Customers in these countries can add an out-of-home account for an additional fee of C$7.99 per month per person in Canada, C$7.99 in New Zealand, C$3.99 in Portugal and C$5.99 in Spain.

Netflix is ​​ending “password sharing” worldwide, not just in Romania

For example, in Spain, where the new measure was tested, Netflix lost more than a million users in the first three months of 2023, but the company says the drop is temporary until users get their own accounts.

In Romania, the price is lower, as is the case with the price of the basic subscription, which Netflix lowered to €4.99 in February.

Netflix estimates that more than 100 million people worldwide use an account for which they do not pay, but the company did not provide a country-by-country figure.

But the company announced on Tuesday that these new rules will apply to its customers worldwide.