Dacia had one of the best starts to the year in the history of the brand, with a 34% increase in worldwide sales. Two-thirds of the cars sold were Sandero and Duster. What were the biggest markets and how did Spring Electric develop?

Dacia logoPhoto: Dacia

In the first quarter of 2023, Dacia sales totaled 171,789 units, which is 34% more than in the same period last year. At the European level, the brand’s market share in the passenger car segment is 4.6%, an increase of 0.8 percentage points.

Thus, Dacia recorded the largest increase in market share among the 30 brands included in the rating of the Association of European Automobile Manufacturers.

On the Romanian market, the top 5 best-selling passenger cars in the first quarter of 2023 are entirely occupied by Dacia models.

Global sales of the Dacia Sandero model increased by 26.1% compared to the level recorded in the first quarter of 2022, reaching 68,318 units. Thus, the Sandero remains the best-selling model among private customers in Europe, Dacia says.

Dacia Jogger registered 23,330 units sold in the first three months of the year. Since its launch, the model has already attracted more than 80,000 customers.

57,660 Dacia Duster units were sold, which is 23.9% more than in the same period last year.

The Chinese-made Spring electric model has found 15,000 customers.

In France, Dacia sold 38,938 vehicles in the first quarter, a 32.6% increase over the same period in 2022. This indicator means an increase in market share by 1.2 percentage points, i.e. 7.6%. Thus, Dacia registers a new record in terms of volumes and market share/

In Italy, in the first three months of the year, Dacia sold 25,142 cars, which is 29.7% more. In turn, the market share of the brand increased by 0.2 percentage points to 5.3%. For the first time, Dacia became the best-selling brand in Italy among private customers, with a market share in this segment of 9.6%.

Germany is also among the markets where Dacia recorded favorable sales dynamics, with 16,399 units in the first quarter, which is 30.4% more than in the same period of 2022. The market share of the brand, in turn, increased by 0.4 percentage points to 2.2%. .

The beginning of the year was marked by a noticeable evolution of sales in the Spanish market as well, reaching 11,650 units, i.e. an increase of 140.1%. The brand’s market share is 4.3%, an increase of 1.7 percentage points.