To the introduction of a legal definition of the profession “influencers“France is moving,” the country’s finance minister said today, “ Bruno Lemaire.

According to him, a legal framework will be created that will set up barriers to the promotion of dangerous goods or services, starting with the promotion of alcoholic beverages, sports betting or financial products.

Advertising of cosmetics or surgical procedures will also be strictly prohibited. It will also stipulate that when an influencer shows images or videos that have undergone editing procedures, they must be accompanied by a statement: “images retouched.”

Finally, it is anticipated that in the event of fraud, powerful individuals may face a ban from practicing the profession. A sanction that could take the form of deleting – temporarily or permanently – their social media accounts. Provided, of course, that Instagram, TikTok and other platforms based outside of France agree to play the game.