EU plans to crack down on corporate ‘greenwashing’
Companies that boast of their environmental credentials will soon need to have their claims independently verified, the European Commission has announced. on Wednesday.
The proposal comes after a study found that more than half of those claims made in the European Union were “vague, misleading or unfounded”.
What are the planned rules?
The plan to prevent “greenwashing” requires companies to meet minimum standards, fully substantiating claims about green products and services.
The commission gave examples of the type of claims it means, such as: “T-shirt made from recycled plastic bottles”, “packaging made from 30% recycled plastic” or “ocean friendly sunscreen”.
Before companies communicate any of the covered types of “green claims” to consumers, the claims will need to be “independently verified and supported by scientific evidence.”
The EU executive said he also intends to tackle the proliferation of labels by limiting labeling schemes.
Source: DW
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