Increasingly popular ishousehold basket“, which Today enters its 15th week of implementation, with consumers change even supermarket chain to take advantage of these offers. The key reason for the increasing popularity of the basket is, of course, the continued rise in prices, which, in effect, leads to a decrease in disposable income, and the fact that retailers and suppliers have reduced other supply programs in order to maintain their value. profit margins, which declined in 2022 due to increased operating and production costs.

According to research carried out Research Institute for Consumer Goods Retailing (IELKA). 64% of those surveyed say they buy items from a shopping cart. This percentage is almost double from the previous measurement after the first week of the initiative, when the percentage of public cart purchases was 39%. On average, the shopping cart public claims that 16.3% of their purchases are from products in the cart (about €1 per €7 of purchases). The majority of the public, 39%, make up to 10% of their purchases from the cart, 11% from 11% of purchases to 20%, and the remaining 24% make more than 20% of purchases.

According to the survey, 17% of respondents do not visit the usual supermarket to find products from the “home basket”. “This element is useful for competition in the sector, it shows that there are additional incentives for competition in the market and that consumer mobility is expected to increase in the next period,” states IELKA.

Although 23% positively assess the measure of the basket, and 85% argue that it is not enough to deal with accuracy. It is worth noting here that the percentage of those who rate the basket positively rises to 35% when the question is addressed to those who buy products from it. 53% recognize the usefulness of initiatives such as the “household basket” and say that businesses should do more of these actions. 54% say it takes a long time to shop, something that has been recorded in the past for consumers following grocery retail deals. The vast majority (84%) of consumers say they would prefer a reduction in VAT on food rather than a “revenue basket”. Also, 70% would prefer more offers and discounts in supermarkets, rather than a shopping cart. 47% would like to see other sectors included in the basket, such as butchers and bakeries, which they recall have been inspected by the Ministry of Development, while 60% would prefer more products to be included in the basket.