Fiat starts looking for colors. It was an Italian brand in great trouble in Europe, where only 500 is really successful. Minivan 500 L was discontinued in 2022. 500X, Tipo and Panda are getting old and not quite up to date. This was also the main objective of the PSA/FCA (recently Stellantis) merger: to revive the late-stage Fiat-Chrysler brands that were on their deathbeds, or nearly so. The first big novelty is expected: the600. A historic Fiat model from the 1960s, it was already personified in 1998 with the Seicento. This time it will be a crossover electric which should adopt the style Centoventi concept (2019). Next up will be the Multipla, an electric family SUV slated for 2025 that will replace the 500X.

500, Fiat Laboratory

Until then, the brand continues to work earn 500 on your mini city car. Updated for 2020, the 500 remains a must-have for Fiat, and above all, his most faithful ambassador. It embodies elegance and the Italian Dolce Vita, a sensual and exciting car. The brand is seriously thinking about emphasizing this feature even more make a sad and gloomy color disappear from your catalog: gray. CEO Olivier Francois told Dutch colleagues from Auto Week about it. “I’m seriously considering giving up the gray color. A recession is brewing, and we are a happy and bright brand, an anti-cyclical and anti-crisis brand. 500 and Panda can become the first models in the range that will definitely say “no” to gray.

Color your life

500 as well a very popular model among women ! In France, 73% of the 500 buyers are actually buyers ! A recent study by the German Federal Automobile Agency (KBA) highlighted the fact that women tend to prefer more colorful shades for their cars. or men prefer neutral colors (black, gray and white), only 10 pcs% of women would choose a black body. Statistics that would support this new Fiat decision to ban sad colors first. First of all, with restore a wide palette of colors in its assortment, as launched last year with a special RED series dressed in red. It would bring a little more cheerfulness on the road, like going back to the 70s…