Despite his hectic and often crude methods of reforming his social network Twitterwhich he recently bought, oh Elon Musk doesn’t seem to have the expected effect. Although he also managed his other companies, such as Tesla as well as SpaceX, in this particular case, they do not seem appropriate, according to the corresponding article in the American newspaper The New York Times. Along with these events, it was revealed that the tycoon lost more than $100 billion of his fortune for the first time this year because the share price of car maker Tesla fell to its lowest level in two years. Of course, he does not cease to hold the lead as about the richest man in the world, whose fortune, according to the Bloomberg Billionaires Index, is $169.8 billion, although on Monday it decreased by $8.6 billion. list of billionaires, that is, by $100.5 billion, then almost 12 months ago it jumped to $340 billion. However, many investors are wondering if he is spreading himself out among his various businesses, and this is inefficient.

Tesla shares are falling, and Musk’s fortune has decreased by $ 100 billion since the beginning of the year.

However, despite the above, Elon Musk is doing with his newly acquired Twitter what he did with his other companies, Tesla and Space X: mass layoffs, talk of bankruptcy, and calls for staff to work overtime and selflessly, otherwise they moved. He did something similar in 2018. He spent the night at Tesla offices trying to mass-produce the Model 3. He then fired employees and managers, protesting that the company was on the brink of bankruptcy. “It was unbearable – there were times when I lived in a factory for three or four days in a row,” he admitted then to the New York Times. The experience, which he called “production hell”, was the inspiration for the crisis he created on Twitter. Elon Musk manages to create painful conditions, apply shock and threat therapy, and force his employees and himself to ignore family and friends, putting himself at the service of his goals.

Twitter fired half of its 7,500 employees and accepted the layoffs of another 1,200 people. And he said he was sleeping in his office in San Francisco. According to Timi Madsen, professor of business administration at Santa Clara University, it’s unclear if Elon Musk will find the funds to mobilize the social media platform’s staff. This is not about the auto workers who worked hard to transfer people from an internal combustion engine to an electric motor. “Tesla and SpaceX have bet on high risk and high reward, but on Twitter, no matter how high the risk, the reward is not clear,” Dr. Madsen finally notes. And Musk currently has no answer.