He steadily builds OTE its portfolio of new digital services, with the said group aiming to transform itself from a provider telecommunication services in a technology and digital services company. The surge in the growth of digital applications in Greece and abroad during the pandemic confirmed, according to market participants, providers that, before the outbreak of COVID-19, adopted a strategy to diversify their activities. It is also estimated (based on a study by the global consulting company Kearney) that during the decade 2010-2020. digital economy doubled in value terms from 2.9 trillion. euro to more than 6.3 trillion. euro broadband revenues represent a very low percentage, around 2%, of this amount. However, over the same period, the turnover of digital services such as e-commerce and digital advertising has grown five-fold. Using this data, OTE has invested in new activities in recent years, along with further strengthening of broadband services. The most recent includes the group’s entry into the banking market, in particular mobile payment services, which will be made possible through the payzy digital app. This is a specific application that has not yet been officially introduced and is available through Game Store as well as App Store for Android and iPhone mobile devices, OTE is expected to be launched in early October.

For the mobile payment market, OTE recommended Cosmote Payments, licensed by the Bank of Greece.

“An important part of our strategy is to expand into new markets and provide comprehensive solutions to our customers through technology. In this context, we are taking the next big step and dynamically entering the banking services market, in particular mobile payment services. After all, our subsidiary Cosmote Payments was created for this purpose and licensed by the Bank of Greece as an electronic money institution,” Michalis, Group President and CEO, said in a recent letter to OTE staff. Chamaz. As Mr. Shamaz, who encouraged employees to be the first to try the new OTE service, explained, “with payzy, the customer automatically receives a new IBAN (account) and can issue a digital debit card, as well as make transactions on: make purchases, pay bills, transfer money to third parties via chat or share account.

Keeping OTE’s firm focus on developing new digital services, in 2019 the company launched the commercial launch of “Over the Top” (OTT), a Cosmote TV streaming platform that, for the first time, enabled its users in Greece to combine on-demand content with live broadcasts. free channels. This was followed by the electronic application Box with the aim of providing online food and coffee ordering services. However, one of the group’s oldest digital services concerns the digital insurance comparison and purchase platform Cosmote Insurance, which is now four years old. A stable source of income, not related to the provision of telecommunications services, is also an activity in the development and management of ICT infrastructure and systems.