The history of the food industry is full of products that have not lived up to the expected success.

Samuel West preserves the “historical memory” of these snacks, foods and drinks at the Museum of Failure, a traveling exhibit that opened its doors in Brooklyn that showcases ideas that were implemented and put on store shelves, but low demand broke them quickly, since and forever.

A typical inedible example is 3D TVs with special glasses, which have made their way into a relatively small number of homes over time. But speaking to CNBC, West focused on standard foods and drinks that were widely advertised but little consumed.

“What I really appreciate about the food and drink industry is that they have a kind of evolutionary approach,” says West. “They try a bunch of different things and see what catches on.”

West believes that failure is not inherently bad development, and that testing products like beef and fish-flavored water for cats and dogs is a necessary step towards culinary innovation. “If we don’t accept failure, we won’t be able to enjoy good things,” he says.

These are the five “greatest culinary failures” at the Museum of Failure.

EZ Squirt, colorful ketchup from Heinz.

At the turn of the century, Heinz decided to innovate by coloring his ketchup purple, green, and other hues. The ketchup was advertised to children with stains, emphasizing that the new attachment would allow them to draw on their food.

Although the product was initially successful, it was discontinued in 2006 as customers returned to plain red ketchup.

Burger McDonald’s Arch Deluxe

In the mid-1990s, McDonald’s attempted to “dethrone” the Big Mac from its menu with a new product. The fast food chain reportedly spent $200 million to develop and campaign Arch Deluxe.

“The problem is that no one liked it. Franchisees had difficulty making it because it required new sauces, buns, and condiments, which caused problems for stores to operate. Meanwhile, customers thought it was expensive. It was removed from the menu in 2000,” notes CNBC.

Frozen meals from Colgate

In the 1980s, Colgate experimented with non-oral hygiene products by advertising frozen lasagna.

Kellogg’s Orange Flavored Cereal

In 1985, Kellogg’s launched a range of “natural-flavored” cereals, claiming that their plate contains as much vitamin C as 120 ml of orange juice. They were discontinued after about a year.

Crystal Pepsi

In 1992, Pepsi was convinced that many consumers were looking for a caffeine-free product that would retain the taste of the classic soft drink. But clear crystal Pepsi was off the shelves before it was even two years old.

In an interview with Thrillist, the former Pepsi marketing director who came up with the idea called Crystal Pepsi “probably the best idea I’ve ever had, and the most poorly implemented.”

Source: CNBC.