Anyone who wants more security and more protection of their identity on social media should be prepared to pay for a subscription. The same goes for those targeted posts that will have more impact.

A few days ago Metathe parent company of Facebook and Instagram, has announced its plans for the service. Meta verified, a monthly subscription package that will provide more security and reach on Facebook and Instagram, as well as a dedicated customer support team. Twitter has already launched the service Twitter Blue and starting next month, only platform subscribers will be able to verify their accounts using their mobile phone. Click launched its own subscription service last June.

Users will be asked to rate which of these interests them, and the Wall Street Journal is wondering. what will happen to the online lives of those who choose not to pay for platforms in the future. his head InstagramAdam Moseri, commented on Tuesday that there has been a general change in the social media “industry” now.

Why are they asking users for money?

Companies such as Meta they rely mainly on advertising revenue. However, fears of a recession in the economy are cutting back on advertising spending, and the pace of social media growth has slowed over the past 12 months. In addition, as of 2021, Apple has changed its privacy policy to place an indirect barrier on targeted advertising, resulting in a reduction in advertising funds. In such an environment, social media they hope that subscriptions will become a new source of income.