On Wednesday, MEPs will hold a final vote on a directive that will improve product labeling and ban the use of misleading environmental claims.

Organic productsPhoto: Z Jan / Panthermedia / Profimedia

In particular, the new rules aim to make product labeling clearer and more reliable by banning the use of misleading environmental claims such as “eco”, “bio”, “natural”, “biodegradable”, “climate neutral” without evidence, it said. in the press release of the European Parliament.

The directive will allow the use of sustainability labeling only on the basis of official certification systems or established by government bodies. Claims based on emission compensation schemes that a product has a neutral, reduced or positive impact on the environment will no longer be allowed, the source said.

Another important goal is for manufacturers to focus more on the durability of their products. The new rules will make product warranty information more prominent and create a new, harmonized label so that products with a longer warranty can stand out better.

According to the European Parliament, the new directive also bans unsubstantiated durability claims, encouraging the replacement of consumables earlier than necessary and presenting goods as repairable when they are not.